• Main
• T.O.C.
• Chapter 1
• Chapter 2
• Chapter 3
• Chapter 4
• Chapter 5
• Chapter 6
• App. A
• App. B
• App. C
• App. D
• Biblio.

Table of Contents

Chapter One
What is marketing?

Chapter Two
Who are your Reading Club customers?

Chapter Three
What programs and services will your Reading Club offer?

Chapter Four
How will you promote the Texas Reading Club?

Chapter Five
How will you solicit the support of your library administration and staff?

Chapter Six
How will you evaluate your Reading Club and your marketing efforts?

Appendix A
A Note to the Grown-Ups...

Appendix B
Reading Club Report Card

Appendix C
Reading Club Evaluation

Appendix D
Texas Reading Club Themes

Bibliography

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