• Main
• T.O.C.
• Chapter 1
• Chapter 2
• Chapter 3
• Chapter 4
• Chapter 5
• Chapter 6
• App. A
• App. B
• App. C
• App. D
• Biblio.

Bibliography

Elam, H. G. and Paley, N. (1992). Marketing for Nonmarketers: Principles and Tactics That Everyone in Business Must Know. New York: American Management Association.

Hippenhammer, C. (1989). Marketing Youth Library Services: A User Approach. In Managers and Missionaries: Library Services to Children and Young Adults in the Information Age. Ed. By L. Edmonds. Urbana, IL: University of Illinois Graduate School of Library and Information Science. pp. 79-88.

Kies, C. (1987). Marketing and Public Relations for Libraries. Metuchen, NJ: Scarecrow Press.

Kotler, P. (1975). Marketing for Nonprofit Organizations. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, P. & Andreasen, A. R. (1991). Strategic Marketing for Nonprofit Organizations, 4 ed. Englewood Cliffs, NJ: Prentice-Hall.

Krashen, S. (1993). The Power of Reading: Insights from the Research. Englewood, CO: Libraries Unlimited.

Leonard, C. (1985). Keynote: Why Marketing? In Marketing Public Library Services: New Strategies. Comp. By D. E. Weingand. Chicago: American Library Association. pp. 7-16.

Locke, J. (1989). The Effectiveness of Summer Reading Programs in Public Libraries in the United States. Diss. Univ. of Pittsburgh. Ann Arbor: UMI.

Roberts, A. F. and Blandy, S. G. (1987). Public Relations for Librarians. Englewood, CO: Libraries Unlimited.

Walter, V. A. (1992). Output Measures for Public Library Service to Children: A Manual of Standardized Procedures. Chicago: American Library Association.

Additional assistance in planning, marketing, and evaluating your Reading Club is available from the Texas State Library through its consulting services and the Library Science Collection. Call (512) 463-5465 to talk with the Texas Reading Club project manager, or (800) 252-9386 to request materials from the Library Science Collection

return to top